The Inspiring CSI Work of the SABC To Empower South African Communities Continues

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The SABC has always placed a high value on corporate social investment (CSI). As part of its commitment to giving back to South African communities, the public service broadcaster leverages partnerships and devises strategic plans to play its part in driving the nation forward. Every year, SABC CSI dedicates a significant amount of airtime to qualifying NGOs through Public Service Announcements (PSAs). This dedication not only underscores the SABC’s commitment to social causes but also amplifies the voices of various organisations working tirelessly to make a difference. The PSAs help raise awareness about important social issues and connect people with vital resources and support services. By providing NGOs with free airtime, the SABC ensures that critical messages reach a wider audience, positively impacting lives.
The SABC continues to collaborate with various stakeholders across all sectors to amplify the impact of its CSI efforts. Through strategic partnerships, the SABC is able to address social challenges and drive sustainable development in a more coordinated and effective manner.
Reflecting on flagship programs like ‘Touching Lives’ and ‘Helping Hands,’ the SABC has consistently provided support and hope to South African communities. These programmes do not only serve as memorable CSI initiatives that the SABC has documented and showcased to the nation but have also laid solid groundwork for its ongoing CSI efforts, ensuring that the public broadcaster continues to touch lives and extend a helping hand to many, both on and off-screen.
The SABC leverages its vast platforms to spread messages of hope and positivity beyond its mandate of informing, entertaining, and educating millions of South Africans. Through various campaigns, partnerships, and special programming, the SABC ensures its influence transcends the screen and airwaves into the hearts and minds of its audience.
The public broadcaster’s CSI work extends to all corners of the country, reaching even underprivileged schools, to demonstrate its commitment to uplift communities and create long-term positive change. Beyond providing students with material support, the SABC instils a renewed sense of dignity and hope with initiatives such as sanitary towel drives, stationery and uniform provisions as well as donating computers. These items have proven to transform the learners’ educational experience, empowering future generations with confidence and tools to help them break the cycle of poverty.
The SABC’s CSI commitment extends beyond education. Through its partnerships with NGOs across the nation, the public broadcaster reaches out to the most vulnerable members of society, renovating shelters to create safe havens for those who have nowhere else to turn. In communities devastated by floods, the SABC has stepped in to help rebuild, offering support to residents who have lost their homes, possessions and families. Over the years, the SABC’s CSI efforts have enabled it to reach and positively impact the lives of those most in need.
The SABC’s acts of kindness and generosity demonstrate its dedication to uplifting and empowering South Africans from all walks of life. Its CSI initiatives serve as a reminder that even in the face of adversity, ubuntu always wins, and people are willing to lend a helping hand to make the world a better place.
This Mandela Day, the SABC reiterates its commitment to being at the forefront of the change it wishes to see in the world. By continuously engaging in community-building activities, the public broadcaster not only honours the legacy of Tata Nelson Mandela but also actively contributes to the betterment of the South African society.
Through its extensive reach and influential platforms, the SABC continues to inspire and mobilise individuals and communities to take action towards positive change. In celebration of Mandela Day, the public broadcaster invites all South Africans to join its efforts to ensure a society that is just, fair and compassionate.
By Lebohang Sekete (SABC’s Internal Communications Manager)
 Click here for SABC’s Mandela Day plans: Mandela D
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