We’ve all heard of Java Foods founder Monica Musonda and her famous eeZee noodles, right? Well, when Monica first launched her business, she took to the compounds, teaching people how to cook and eat them. Back then, many people didn’t even know what noodles were as some thought they were biscuits! Despite other brands of noodles being available, they didn’t resonate with the Zambian market. Turning around a negative situation, having ordered too many noodles which were set to expire in three months, Musonda says she went into the compounds to show people just how easy it was to cook noodles. And guess what? Her efforts paid off; within just three years, the demand for her product skyrocketed. Musonda says…
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